Yes, it’s true. I have officially added Oregon to my list of “daydreaming quality” destinations around the globe. And I owe it all to the beautifully designed website released by the Oregon Coast Visitors Association. They’ve really captured the natural, pristine, and virtually untouched beauty of this public land along Oregon’s coast, which, up until today, I didn’t know existed.

My favorite graphic elements include (in no particular order):

  • The creative navigation treatment using the actual map image serving as a double purpose

  • The color scheme and type treatment work wonderfully to represent these fresh, earthy ocean cities and towns while giving it a nostalgic historic feel.  It reminds me of an old 1950’s Navy ship coming back from overseas full of young sailors waiting to greet their families.

  • The page layout itself is unique.  They captivate their users by having a strikingly raw photo take up majority of the space above the fold.  There is no doubting that scenery is their bait.  They know once we’ve seen enough of these photos we’re hooked and immediately checking out Orbitz for flight fares.

  • The treatment around the photos and buttons makes me feel like I’m looking at an old treasure map.  This treatment is then layered with opacity layers and nice graphics and type to give it just the right amount of modernism.
 

Nicely done OCVA!  I will definately "Share My Story" on your site when I return from my first big adventure along The People’s Coast.