First off - let me just explain to you how much I absolutely HATE chickens, roosters, and basically birds of all kind. So for me to claim Rooster Post as having one of my all-time favorite logos, is kind of a big deal.

Creating the logo for a project is usually the biggest challenge for me.  It’s the biggest commitment/decision to make when creating a brand.  The logo represents the entire image of the company at hand.  The website and advertisements only support that image.  You can’t change a logo once it’s set.  You can only develop and tweak the things around it.

Rooster Post is a great example of how to incorporate the name with an icon.  The icon can stand alone and still be recognized.  The simple forms can be seen from far away.  The font chose for the rest of the letters even carries characteristics of a bird.  I feel like I’m seeing beaks at the tp of each "r" and "t". 

If you’d like to see the website that supports this in-genius logo, visit www.rooster.ca.