So I really think I’m cheating by writing about Rethink Design’s website.  This is simply because about 15 minutes deep into my inspection of it, I realized that it is so similar to my natural style of design that someone who really knows me well would just assume it is already a part of my portfolio.  One could argue that I should stretch a tad bit further outside of my own creative realm and spend my time critiquing something a little less “Nicole” like.  But since this is my blog, and at this dark, dreary, almost below zero moment in Chicago, I’m feeling very much inspired by this warm, fresh, and earthy homepage, I’m adding it to the blog.

Homepage.  This is the key word here.  The guts of rethinkdesign.org are slightly clunky and don’t work visually nearly as well its cover.  My favorite part of the homepage is the anchored floral background.  It’s not necessarily the image itself that caught my eye.  It’s the placement of that image being off-centered and outside of your typical screen width that’s interesting.  The light, organic silhouette of the flowers works wonderfully in contrast to the bold, boxes placed on top.