March 2, 2009
Agami is Creating Solutions
One stroke at a time
What is it with me and watercolor styled websites? Agami Creative is yet another self-reminder that I just can’t get enough of them. Maybe it’s because it fulfills my craving for just the right amount of texture online. Or maybe it’s because the combination of the natural paint strokes and website grids appears so fluid but stays within the constraints of a template. Or maybe it’s simply because I’m down right envious of anyone who got blessed with the painting skills that I lack. Whatever the reason may be – I’m really digging this painted online portfolio.
First things first. I love the homepage! I love the color combo. I love how they mixed rough edges with hard ones. I love the button treatment (though I wish they had a rollover state). I love the font choices. And I love the VERY simple divider between the two rows of content underneath the main banner. It’s very discrete, but very appreciated! But we all know the homepage isn’t everything, so here are my comments after taking a look at the inside pages - I promise I won’t say the word “love” anymore.
I’ll start with the header – since it’s the first thing that caught my eye. My favorite thing about the header is the big brown paint stroke containing each section title. Some may argue that it’s too big and too dark…but I think it works wonderfully as a base for the organic painting above and as an anchor to the mainly text section below. I like how they included a quote pertaining to each individual section to give you a better feel for what they’re all about without having to read deep into the main content. One thing I wish they would’ve put more thought into though is the navigation on top. I feel like those brown rollover highlights contrast too much with the rest of the page’s feel. A simple tweak they could do to take away some of the harshness from those boxes would be to make them slightly transparent. Which leads me to my next component…
…the transparent bar that contains the right rail content. This slight bar adds some crisp lines in an interesting way and is a nice divider of content. I also like how it is connected to the header and footer on every page.
One thing that really bothers me is the black section of the footer at the very bottom of the page. It doesn’t really match with anything they’ve got going on above. I wish they’d leave that to be the light tan canvas from the main page above.
Overall, I think Agami Creative did a very nice job at designing a unique layout that really screams what they’re all about (in a soft beautiful way of course!)



